Writing a Book? Identify Your Reader Right Away

The idea of a client avatar doesn’t just apply to big business. If you want to be a successful author, you need to know who you’re writing for; you need to understand your ideal reader. This is especially important for the kind of nonfiction book that helps a reader solve a problem or reach a goal. How can you help if you don’t know who you’re helping? You need an ideal reader profile.

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Insider Tips for Getting Your Self-published Book into Brick-and-Mortar Stores

Although more than half of all book sales (regardless of format) take place online, most authors wish to see their books in bookstores and libraries. My self-publishing clients often ask whether it’s possible for that dream to become reality. It is—if you know how and are willing to contact booksellers yourself. Compared to traditionally published […]

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Your Book is Being Published–Yay! What to Do Now: Part 5

Selling on Amazon and Giving Your Book Away All authors clamor to receive the potential blessings of Amazon. But the ways of Amazon are mysterious and known to few (they even puzzle most publishers). Still, one widely spread belief is that you get more leverage and publicity via Amazon if you acquire a sufficient number […]

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Your Book Is Being Published—Yay! What to Do Now: Part 4b

What My Publisher and Publicist Did, What I Did, and What We Did Together One of my pre-pub fantasies was seeing my book displayed at airports and watching rushed travelers grab a copy for the plane. Read on…. Airports My publisher’s distributor tried to get us airport bookstore placement to no avail. (You or your […]

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